PR ANALYSIS & AUDIT
Tracking your PR activities and press coverage is vital: you can see what's working, what's not and where you could alter your spending to reflect changing conditions.

To help you monitor and analyse your PR activities in a concise, cost effective way, we’ve developed the Clearview PR Dashboard. An online tool, it uses simple, easy to understand graphics to show your results over time. You define the activities you want to measure, whilst a workflow option helps you track progress on specific projects.

Results are uploaded using a simple data entry screen: details can be entered on an hourly, daily, weekly or ad-hoc basis and then viewed anytime.

The dashboard shows very clearly whether your PR activities have met, exceeded or fallen below their targets. You can see what’s working well, what isn't working and where you might need to make changes or add some extra resources. It’s also a great way to showcase PR’s successes and cost effectiveness to your colleagues.